Tuesday, May 12, 2020
Ikea
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What type of organizational culture is most representative of IKEA family, Eiffel
Tower, guided missile or incubator?
-The type of organizational culture, which is most representative of IKEA, is family
culture. A family culture is characterized by a strong emphasis on hierarchy and
Cheap College Papers on Ikea
orientation to the person. I believe that family culture is most representative in IKEA
because of its leader and founder, Ingvar Kamprad, philosophy. Ingvar is viewed as a
caring parent and one who knows what is best for the personnel and the company as
whole, He implemented his philosophy of how to run the business in the simplest way
possible and that is why Ikea's management style is described as informal, open and
caring. What can be understood from these success factors is that Kamprad plays a big
role in the success of the company. He has always been the "center" of the business, and
will probably continue to be until he passes away. Komrad has provided economic
stability and career paths for his employees and the coming generations. Kamprad has
been involved in the company as a leader from the start. He has always been the front
figure for IKEA and is a very charismatic leader. In his business, he has been responsible
for the company's culture, so the presence of strength and character in him, is one of the
most significant factors in the development of the culture. Kamprad strong belief in his
tasks create a kind of magnetism to which followers are drawn.
. In what way has international culture proved to be a challenge for IKEA?
-International culture proved to be a challenge for Ikea because they were set on there
way of doing business. Komprad was set on his organizational culture philosophy, and
was not going to change it. According to the text book, one of Ikea's manager said, "
When we entered a new country we did things our way. The idea was to be Ikea
everywhere After all, our furniture is a cultural statement." Going international with that
kind of attitude toward other cultures proved the Ikea way to be wrong to a certain point.
For example Ikea had a difficult time in instituting their Ikea philosophy. Ikea found that
the Germans are very disciplined and precise. They do exactly what they are told by there
boss, and they need everything in writing. This was a challenge for Ikea, because part of
their philosophy was that employees should take responsibility for themselves, and they
don't need a manual or guide in order to do their work. While in France, the Ikea
management was perceived as weak or indecisive because of their informality philosophy
in the work place. The French are used to having formal rules and a strong hierarchy.
. What are the three things that Ikea had to learn in order to do business effectively
in the United States?
- Ikea had to first change its range of furniture's, because although they were
attracting business, the range of furniture was unsuited to the Americans standards. Some
examples of the poor furniture standards for the Americans are
ɨ Ikea's largest beds were five inches narrower than the king size beds that most
Americans preferred.
ɨ Ikea's sofa and armchair were too lightly designed for the Americans.
ɨ Ikea didn't offer any furniture suitable for home entertainment centers.
Another thing that Ikea learned in order to do business effectively was the realization of
the Americans need for convenience in Ikea's store. The Americans like the stores to be
big, with enough information to reduce any additional efforts on their part and to save
time. In order to accommodate the Americans, Ikea decided to change its store layout to
cater to the Americans need.
The third thing that Ikea had to change to do business effectively in the United States was
to grant more autonomy to the American country management. By doing so, the
management team had a little bit more flexibility in running the business effectively.
4. How well has the company been able to deal with the diversity issue? What else
does it still need to do?
Ikea has been able to make some change regarding diversity issues, but is still facing
a lot of challenges. For example Ikea has initiated an American performance review
procedures, which requires documenting the employees' performance, but the Swedish
management team is very uncomfortable with the idea. The Ikea corporation challenges
for diversity are opportunity for advancement, pay increases, and having a diverse
management team.
Many employees feel that there isn't any room for advancement in the company. It seems
that the corporation makes it very difficult for people to advance due to the requirements
they have. Most of the senior management are all Swedish, thus putting everyone else,
who is not Swedish, at a disadvantage for any promotions in the senior management
level. Due to this strict requirement, Ikea has lost many key managers in the United
States.
As far as the pay increases, after the performance reviews were initiated in the United
States, the Swedish management team still did not provide adequate compensation based
on merit. It seems the Swedish management teams are still stuck on the original
organizational culture philosophy of Komprad.
Ikea management team is composed primarily of Swedish origins. Ikea has been trying to
focus in increasing American managers in the US stores, in order to have a balanced
diverse team.
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