Tuesday, May 12, 2020

Ikea

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What type of organizational culture is most representative of IKEA family, Eiffel


Tower, guided missile or incubator?


-The type of organizational culture, which is most representative of IKEA, is family


culture. A family culture is characterized by a strong emphasis on hierarchy and


Cheap College Papers on Ikea


orientation to the person. I believe that family culture is most representative in IKEA


because of its leader and founder, Ingvar Kamprad, philosophy. Ingvar is viewed as a


caring parent and one who knows what is best for the personnel and the company as


whole, He implemented his philosophy of how to run the business in the simplest way


possible and that is why Ikea's management style is described as informal, open and


caring. What can be understood from these success factors is that Kamprad plays a big


role in the success of the company. He has always been the "center" of the business, and


will probably continue to be until he passes away. Komrad has provided economic


stability and career paths for his employees and the coming generations. Kamprad has


been involved in the company as a leader from the start. He has always been the front


figure for IKEA and is a very charismatic leader. In his business, he has been responsible


for the company's culture, so the presence of strength and character in him, is one of the


most significant factors in the development of the culture. Kamprad strong belief in his


tasks create a kind of magnetism to which followers are drawn.


. In what way has international culture proved to be a challenge for IKEA?


-International culture proved to be a challenge for Ikea because they were set on there


way of doing business. Komprad was set on his organizational culture philosophy, and


was not going to change it. According to the text book, one of Ikea's manager said, "


When we entered a new country we did things our way. The idea was to be Ikea


everywhere After all, our furniture is a cultural statement." Going international with that


kind of attitude toward other cultures proved the Ikea way to be wrong to a certain point.


For example Ikea had a difficult time in instituting their Ikea philosophy. Ikea found that


the Germans are very disciplined and precise. They do exactly what they are told by there


boss, and they need everything in writing. This was a challenge for Ikea, because part of


their philosophy was that employees should take responsibility for themselves, and they


don't need a manual or guide in order to do their work. While in France, the Ikea


management was perceived as weak or indecisive because of their informality philosophy


in the work place. The French are used to having formal rules and a strong hierarchy.


. What are the three things that Ikea had to learn in order to do business effectively


in the United States?


- Ikea had to first change its range of furniture's, because although they were


attracting business, the range of furniture was unsuited to the Americans standards. Some


examples of the poor furniture standards for the Americans are


ɨ Ikea's largest beds were five inches narrower than the king size beds that most


Americans preferred.


ɨ Ikea's sofa and armchair were too lightly designed for the Americans.


ɨ Ikea didn't offer any furniture suitable for home entertainment centers.


Another thing that Ikea learned in order to do business effectively was the realization of


the Americans need for convenience in Ikea's store. The Americans like the stores to be


big, with enough information to reduce any additional efforts on their part and to save


time. In order to accommodate the Americans, Ikea decided to change its store layout to


cater to the Americans need.


The third thing that Ikea had to change to do business effectively in the United States was


to grant more autonomy to the American country management. By doing so, the


management team had a little bit more flexibility in running the business effectively.


4. How well has the company been able to deal with the diversity issue? What else


does it still need to do?


Ikea has been able to make some change regarding diversity issues, but is still facing


a lot of challenges. For example Ikea has initiated an American performance review


procedures, which requires documenting the employees' performance, but the Swedish


management team is very uncomfortable with the idea. The Ikea corporation challenges


for diversity are opportunity for advancement, pay increases, and having a diverse


management team.


Many employees feel that there isn't any room for advancement in the company. It seems


that the corporation makes it very difficult for people to advance due to the requirements


they have. Most of the senior management are all Swedish, thus putting everyone else,


who is not Swedish, at a disadvantage for any promotions in the senior management


level. Due to this strict requirement, Ikea has lost many key managers in the United


States.


As far as the pay increases, after the performance reviews were initiated in the United


States, the Swedish management team still did not provide adequate compensation based


on merit. It seems the Swedish management teams are still stuck on the original


organizational culture philosophy of Komprad.


Ikea management team is composed primarily of Swedish origins. Ikea has been trying to


focus in increasing American managers in the US stores, in order to have a balanced


diverse team.


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