College Research Papers

If you order your research paper from our custom writing service you will receive a perfectly written assignment on Notes on Media topics. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Notes on Media topics paper right on time.

Our staff of freelance writers includes over 120 experts proficient in Notes on Media topics, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Notes on Media topics paper at affordable prices!

What is globalisation?

· Globalisation is… when things take place in a global arena or scale

· Factors affecting it… P.E.T. (Political, Economic, Technological)

· Since '80's major restructuring of media industries due to globalisation

Order custom research paper on Notes on Media topics

· Interdependency- helping out countries (rd world debt)

Hegemonic Version…(Branston and Stafford)

· Enormous process

· Irresistible

· Baffling

· Beyond people's control

· Inscrutable

Counter-hegemonic Version…(Branston and Stafford)

· Cause - effect relationship between local and global actions and results

· E.g. rd world debt

· Open to some kinds of regulation and direction

Uneven Development…

· Lack of free market (no total freedom of speech)

· E.g. The development of Burmese pop music… C.F.I.C. (Censoring, Forbidding exports/imports, Inferior sound systems, Cover versions restrict Burmese identity)

Fragments as it Co-ordinates…

· Film genres fragmented but can co-ordinate e.g. romantic thriller.

· Sex and violence being favoured by majority means minorities' views not considered.

Are there no others?

· Globalisation does not consider this only considers majority.

· E.g. Sept 11th America refuses to accept the views of terrorist nations

· Is there such a thing as a 'right-thinking' nation?

Globalisation…

· Inflicts views on other nations

· Others are not always considered

· Uneven because countries will always be richer/poorer

What are Uses and Gratifications?

· "What people do with the media" (Marris and Thornham)

· A theory developed by Denis McQuail

· Media Person interactionds S.I.R.D. (Surveillance, personal Identity, personal Relationships and Diversion).

· Developed after effects theory "inverted 'effects' approach" (Elliott).

· U&G has problems like effects.

Problems with U&G (Elliott)

· Inconclusive Results Elliott said these were ambiguous and left questions unanswered.

· Mentalistic only concerned with psychological states and processes. Could result in inaccuracy or people lying about true feelings.

· Individualistic generalises.

· People can look to the same material for different gratifications or different materials for the same gratifications U&G theory does not consider this.

· Circular assumes audience has total control over the media.

· Isolated does not consider other influences outside mass communication.

· Imprisons research.

· Does not consider whose interests are being served.

How these criticisms were useful

· Will lead to a better paradigm.

· Effects theory and U&G could well be considered in the next paradigm in the future.

Conclusion

· No paradigm will describe the mass communication process perfectly it is too complex.

Regulation is…(Thompson)

· Government policies and rules

· Reproduction of a similar pattern

· "One of the most controversial topics in modern society"

· Complex

· Influenced by many factors

Why is regulation such a controversial topic? (Thompson)

· Policy not rational

· De-regulation

· Favours the status quo

· Previous alliances between the government and the media such as Murdoch and Thatcher (Herman and McChesney)

Importance of pressures on Ofcom

· Government regulate the content of the media as Thompson said. Can be influenced by the media.

· Advertisers "Ghettoised" US children's TV programmes (Herman and McChesney). The level of US children's TV decreased from -5 hrs p/w between '55 and '70.

· Audience U&G and effects suggest audience are important. They have weaknesses and invalidities and do not consider other contextual pressures. Have influence as a collective but not as a set of individuals.

· TV, Radio and Newspapers Ofcom will not be able to have full control of them without their say.

Conclusion

· Government most important pressure according to Thompson because they govern the media and make the rules.

· Maybe it shouldn't be the government making the rules because they have been influenced by the key players in the media before (Murdoch). The Italian government were also influenced by Berlusconi as well.

· The greatest concern is that WILL ONE CORPORATION BE IN CONTROL OF EVERYTHING?

Please note that this sample paper on Notes on Media topics is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Notes on Media topics, we are here to assist you. Your persuasive essay on Notes on Media topics will be written from scratch, so you do not have to worry about its originality.

Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!