Wednesday, May 12, 2021

Sales Process

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The sales process involves seven steps that hopefully end with a successful sale. These seven steps are 1) prospecting and qualifying; ) approach; ) presentation; 4) demonstration; 5) handling objections; 6) closing; 7) follow-up (CONTEMPORARY MARKETING, 10th Edition, Boone & Kurtz, Harcourt, P. 54.) Most sales staff recognizes these steps as the sales process and tries to use these steps as the frameworks for a successful sale.


A few months ago I was on a desperate search for a new winter jacket. I knew I wanted a sporty outdoor-like jacket with layers or the ability to zip other items like a liner in and out of it. I already own a vest that can be zipped into most North Face jackets but North Face is a top dollar brand and getting a whole new winter jacket system from a competitor might be cheaper. In addition to the need of layering, I wanted my new jacket to be waterproof and Gore-Tex lined. I drove to the only shop I knew would have the type of item I was specifically looking for, REI.


Upon entering the store I looked for the coat section and quickly found it. I had been looking at the jackets they had available for about 5 minutes when a sales person approached me and asked me if he could help. He qualified me by asking me what type of jacket I was looking for and how much I was looking to spend. I told him exactly what I was looking for in a jacket and that "I'd like to keep it as cheap as possible".


As part of his approach to me he asked what kind of things I would be doing in this jacket. I told him I would be using the jacket primarily for just general cold weather use and some moderate Michigan skiing hence the need for the Gore-Tex and/or waterproof outside. Shortly after hearing what I was looking for the sales member noticed I had a North Face vest on. He then started walking toward the North Face jacket racks and told me to follow him.


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Now standing directly in front of the North Face section he presented me with the outside shell to the vest I already own. He then started to list off the features found on this jacket layerable, Gore-Tex, waterproof and tested for very cold conditions. Noticing that this jacket had all the features I was looking for my interest swelled.


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