College Research Papers

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1. Executive Summary

. Problem definition and company objectives

- What are the companys goals and objectives?

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- What, exactly, is the problem?

. Situational analysis

- Competitive environment; market structure; firm capabilities; culture etc.

4. Strategy

- How can the firm take advantage of capabilities and environment to achieve its goals and objectives? What are its strategic options, and which of these options seems most recommendable? Why?

5. Implementation

- Once you have identified exactly what the firm should do, comment on how it should be done. What will be done? Who will do it? When? How?

Executive Summary

A case study report (as, in fact, any consulting-type report) should begin with an executive summary of 1- paragraphs (but no more than 10% of the total text) that provides a succinct (very short and to the point!) overview of the key features and arguments of the report. Its purpose is to enable the reader (client, investor, etc.) to obtain quickly a sense of what the report is about and why he/she should read all of it. The executive summary should be written after preparation of the remainder of the report and should attempt to distill the essence of each significant report section. For example, if you conduct a Five-Forces-Analysis for the industry concerned, the executive summary should highlight the most important strategic implications of the results of that analysis. The executive summary is not an introduction, and neither is it a conclusion, but rather the abbreviated highlight version of the report.

The importance of the executive summary should not be underestimated ¨C unless it captures the interest of the reader (client, investor, etc.) and appears convincing, they will not bother to read further.

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