Wednesday, May 20, 2020

Blood Brothers

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Blood Brothers is set in Liverpool in the early eighties. The play follows the life of two main characters Eddie Lyons and Mickey Johnstone. The play has proved extremely popular with audiences of all ages. In this essay I aim to consider all the dramatic qualities of the play and how Willy Russell uses them to promote the dramatic effectiveness of the play. In æBlood BrothersÆ the characters fall into two stereotypical groups the working class Johnstones and their associates, and the middle class Lyons. It seems ironic that although the Johnstone family live on the breadline they start off cheerfully, compared to the Lyons who never seem content. This makes the audience what is wrong in the lives of both families and created dramatic tension. The main characters, Eddie and Mickey are people that we can relate to we feel pathos with them as they face the trials and tribulations of life. Russell uses pathos to involve the audience so they feel pity when Mickey loses his job, fear at the end of the play when the shooting scene takes place, and experience childhood joy when Eddie and Mickey share jokes. Humour, in its various forms, plays a large part in æBlood BrothersÆ. It keeps the audience interested and balances out the conflict and sadness in the play. Throughout the play we experience different types of humour such as the use of a pun when Mickey and Eddie are discussing SammyÆs head. Mickey tells Edward about Sammy having a metal plate put in his head when he had an accident. Edward says A side plate? and Mickey replies No, itÆs on top. This pun leads to misunderstanding due the childrenÆs innocence and the way they are oblivious to the double meaning makes the conversation amusing. We experience incongruity when Edward and his mother argue and Eddie says YouÆre a fuckoff! He has picked up this bad language from his new friends and it sounds totally out of place with his surroundings, which is what makes the audience laugh, as it is completely unexpected. There is an example of slapstick or visual humour when the children are playing with another gang. They are impersonating various people and Sammy pretends to be a professor with a bomb. The bomb is really a condom full of water and it explodes over the children. This makes the audience laugh without actually hearing any words spoken. However, æBlood BrothersÆ is not a straightforward comedy. There are elements of sadness, happiness, frustration and pain in the play. We experience conflict which balances the humour. There are examples of physical, verbal, overt and covert conflict throughout the play. The most notable example of physical conflict is when Mickey shoots Eddie. The audience are reminded of the superstition that the brothers would die if they were to find out they were in fact twins. This builds dramatic tension and then this tension dies away after the climax of the shooting. The verbal conflict in the play takes place mainly between the female characters. A striking example is when Mrs. Lyons goes in to Mrs. JohnstoneÆs house and they argue. The sentences are short - DonÆt lie! for example in order to create a build up of tension. This tension is released when Mrs. LyonÆs attempts to stab Mrs. Johnstone. Both these examples are also forms of overt conflict because they are meant to be seen. They release tension that builds in the preceding scenes. When Mrs. Lyons tactfully tries to stop Mrs. Johnstone holding Edward you can feel the atmosphere and sense her unhappiness and instability. This creates further tension, as the audience are frustrated because they canÆt prove what is going on. Dramatic irony is a key factor in this play. The best example is when Mickey takes Edward home for the first time saying Mam, this is my blood brother. Mickey and Eddie are unaware the full impact of this statement, but the audience are. Another example is when Edward doesnÆt tell his mother where he obtained the locket that contains a photo of Mickey and Mrs. Johnstone. He says ItÆs just a secret, everybody has a secrets, donÆt you have secrets? The audience begin to feel involved with the play and the suspense builds because they know Mrs. Lyons keeps the biggest secret of all. æBlood BrothersÆ is composed of fairly simple storylines. There is nothing too difficult to understand and it helps the audience to stay focused and involved with the action. The varied scene changes in the film work to keep the audience captivated, as does the upbeat, fast pace of the play. The music creates a dramatic atmosphere and keeps the audience on the edge of their seats. An incidence of this is when excitement is created by the sounds of a heartbeat rising to a crescendo. Overall I feel Willy Russell is very successful in sustaining the audienceÆs attention and involving them with his characters due to the effectiveness of his writing. The plotlines are simple yet captivating, and the characterisation is vivid and imaginative. It is easy to empathise with the emotions experienced by his characters which makes us care about what happens to them. Russell is also highly successful in building dramatic tension and the conclusion of the play is both shocking and thought provoking.


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Tuesday, May 19, 2020

Four Functions of Management

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Four Functions of Management


Managing a successful business or organization requires healthy, ongoing leadership and management, planning, product and service development, marketing and financial management. To carry out these practices in a healthy manner, its important to first understand the basic territory in which these practices are carried out. There are four basic functions of management that lend themselves to accomplishing effective management. The focus of this brief is to discuss these management functions and their impact to the system requirements and design for the consumer order entry system for Verizon Communications.


Planning is selecting priorities and results (goals, objectives, etc.) and how those results will be achieved. Planning typically includes identifying goals, objectives, methods, resources needed to carry out methods, responsibilities, and dates for completion of tasks. Examples of planning are strategic planning, business planning, project planning, staffing planning, and advertising and promotions planning.


Organizing is allocating and configuring resources to accomplish the preferred goals and objectives establishing during the planning processes. It is also establishing the internal organizational structure of the organization. The focus is on division, coordination, and control of tasks, and the flow of information within the organization. It is in this function that managers distribute authority to jobholders.


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Leading is establishing direction and influencing people to follow that direction. An important element in leading is influencing peoples behavior through motivation, communication, group dynamics, leadership and discipline. The purpose of leading is to channel the behavior of all personnel to accomplish the organizations mission and objectives while simultaneously helping them accomplish their own career objectives.


Controlling is monitoring and adjusting resources and processes to achieve goals and objectives in a highly effective and efficient fashion. It is a four-step process of establishing performance standards based on the organization's objectives, measuring and reporting actual performance, comparing the two, and taking corrective or preventive action as necessary. The control process is cyclical which means it is never finished. Controlling also leads to identification of new problems that in turn need to be addressed through establishment of performance standards and measures.


Within my own organization much of the planning function is performed at a much higher level within management. Executive plans are delivered at various intervals throughout the year. These plans provide us with timeframes and deliverable dates for our development and enhancement process. These plans and dates are always subject to change as economy or market demands dictate. However, my division must plan our activities and deliverables based on the content of the executive level plans. In our efforts to work within the overall plan organizing and controlling play very important roles. Resources must be allocated for various projects that are to be delivered on a specific date. Most often our commitment dates only allow for a short amount of development time. Controlling and monitoring the progress of the project is critical to its success. Occasionally problems are discovered that were not anticipated and as a result the delivery may be in jeopardy. When this occurs project managers and development leads are called together to discuss the issue, its impact, and possible solutions. It is these times when everybody involved must be sensitive to the issue and realize that time if of the essence. Effective leadership skills are vital to the situation, it is very important to communicate to the team that this is a team effort and participation and flexibility from everybody is expected. Effective leading and controlling can pull the team together to provide the most effective solution. Sometimes there may even be some options as opposed to only one solution that is acceptable to the client within the timeframe allotted. Management and supervision in my organization are clearly present. However, is widely known and accepted that without the individual contributors the organization would never meet their objectives. I can proudly say that I am fortunate enough to be part of a division where we have been successful in establishing a harmony between all the members of our development team, including managers, supervisors, and directors. References


Dessler, Gary (00). Management theory, practice, and application. Boston, MA Pearson


Custom Publishing.


Five Functions of Management (n.d.) Retrieved April , 00 from


http//www.ag.ohio-state.edu/~mgtexcel/Function.html


Ruggiero, V. R. (17). Thinking critically about ethical issues (4thed). [Special Edition Series].


Mountain View, CA Mayfield Publishing Co.


Skills and Practices in Organizational Management (n.d.) Retrieved April 14, 00 from


http//www.mapnp.org/library/mgmnt/


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Friday, May 15, 2020

Terrorism

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Before the terrorist attacks of September 11, 001, most Americans thought little about counter-terrorism. Yet since the attacks, we as a nation have been on the verge of being obsessed with defeating terrorism. Under the leadership of President Bush, our government set out to actively eliminate terrorist groups. Any country harboring or aiding terrorism is a potential target. Currently, United States troops are deployed to Afghanistan and Iraq to fulfill this policy. These combat units are the tip of a spear, and in a sense, our first line of defense against terrorism. They are an integral part of our counter-terrorism efforts and are the most visible element. However, counter-terrorism is a team effort, and the team is very diverse. There are hundreds of civil, federal, and military organizations working together to combat terrorism. It is the purpose of this report to shed light upon these organizations and allow the reader to better understand the immense task at hand in countering terrorism and how these organizations are achieving that goal.


1. Definition of Terrorism


An old military adage states that to defeat your enemy, you must first understand him. This can be applied to the war on terrorism, but understanding terrorism is much more complicated than expected. For instance, there is no single definition of terrorism accepted by the international community. The United Nations cannot agree on a definition and accepts that it cannot do so. The complex nature of terrorism can be blamed for this. In fact, the labeling of an individual as a terrorist can depend on the observer. The Basque separatists in northern Spain are fighting to keep their culture intact and in some extreme cases, to create a sovereign Basque state. They occasionally use car bombs, kidnappings, and assassinations to try to break away from the Spanish government. To the Basques, this is a just fight for freedom, but to the Spanish government and people, this is a terrorist organization that poses an immediate threat. So essentially the definition of terrorism lies in the "eye of the beholder". Despite the difficulty in defining terrorism, there are elements of terrorism that are agreed upon. Most would agree upon three basic components the perpetrator, the victim, and the target of the violence (Badey, 18). Another element of terrorism is scale. Early terrorism was very limited in scale. Groups did not have the ability to range very far in their attacks. Now we live in the age of globalization, and with the rise of globalization, terrorism has become an international phenomenon. Because of this, terrorism must be dealt with on an international scale (Ganor, 18). This leads into the importance of defining terrorism and agreeing upon that definition. Without common definition of terrorism, governments cannot create effective international strategies to deal with terrorism (Ganor, 18). In the United States, the Department of State has defined terrorism, and this definition has become our single, official definition. This definition of terrorism is given in Section 1 of the Immigration and Nationality Act (INA) in the USA PATRIOT Act of 001 (See appendix A).


Section 1(a) () (B) of the INA serves as the criteria under which potential terrorist groups are judged. This section of the INA is given in Appendix B. So what exactly constitutes a terrorist organization? As we discussed earlier, one person may view an individual as a freedom fighter while another person would view the individual as a terrorist. The actual designation of a group as a Foreign Terrorist Organization or FTO is a complex undertaking. The first step in identifying potential FTOs is through worldwide intelligence gathering that is overseen by the Office of the Coordinator for Counterterrorism in the State Department or "S/CT" (Foreign, 00). The S/CT looks at not only whether or not the group has committed terrorist acts according to Section 1 of the INA, but also the planning and preparations for future attacks. After identifying potential "targets" the S/CT will gather all available information concerning the terrorist activities of the group and present this to the Secretary of State. If the Secretary of State, in consultation with the Attorney General and the Secretary of the Treasury, decides to make the designation, Congress is notified and given seven days to review the designation, as mandated in the INA. Once approved, the designation will last two years. During the two years the Secretary of State can update the designation as required. After the two-year designation, the designation can be reinstated through the same process if the Secretary of State deems it necessary (Department, 00). On another hand, an Act of Congress can revoke any designation at any time.


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Obviously defining what terrorism is and who terrorists are is a very daunting task. But by establishing the criteria that defines terrorism, it becomes easier for government agencies to focus their search for terrorist groups. This criterion essentially serves as a guideline. Once the entire process is completed, and the government has a defined terrorist group, they can then create policy and strategies to counter and eliminate the threat.


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The Joy Luck Club

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I can very much relate to the book The Joy Luck Club by Amy Tan. My mother and father are from Haiti, but my sisters and I were born in the United States. Therefore, I can very much relate to the major theme in the novel, the difficulty of preserving one's heritage and culture when one immigrates to a foreign country.


Although all four of the mothers (Suyuan, Ying-ying, AnMei, and Lindo) have terrible experiences in China, they love their native land even after they come to America. When they have children, they try to teach them about China and its customs and traditions. The children, however, are not interested in the past. Born in America, Jing-Mei, Lena, Rose, and Waverly all want to minimize their Chinese appearance and heritage. They all want to look like and be accepted as Americans. During the course of the novel, each of the daughters realizes the strength and dignity of her mother and, to differing degrees, learns to appreciate her Chinese heritage.


The four mothers all want the best for their daughters. They want them to have all the advantages that America has to offer, but they also want them to live their Chinese heritage and exemplify the Chinese values. All four mothers, however, feel that their daughters have become so Americanized that they have lost their ways. The mothers realize that the daughters struggle with who they are because they have never had to fight or suffer. Life has been easy for them; as a result, they have not built the strength or character that Suyuan, An-Mei, Ying-ying, and Lindo were forced to build because of what they endured in China and what they had to endure as first generation immigrants to America. The mothers finally tell their daughters about there suffering in hopes of inspiring them and giving them strength. When the daughters begin to appreciate the spirits of their mothers and their Chinese heritage, they become stronger and happier women. In accepting there, past and blending it with their present identify, Jing-Mei, Waverly, Lena, and Rose all become more wholesome.


Amy tan demonstrates this theme by taking a different approach on outlining the importance of emerging culture. From focusing on text and themes to critical analysis and negative opinions, these sources include various angles of which cross-cultural is viewed. With these angles, the entire idea of crossing culture becomes appreciated on a more scholarly level. First Tan defines the trans/ cultural experience. Than she shows the mother and daughter realizing their place within a society in how this reflect part of their identity. She also does this by depicting some life like ancient Chinese stories. The main conflict of the story both the mothers and the daughters struggle with identity issues the mothers attempt to balance their Chinese pasts with their American presents and the daughters attempt to balance between independence and loyalty to their heritage.


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The book is organized into four sections, two devoted to the mothers and two devoted to the daughters, with the exception of June. The first section, understandably, is about the mothers childhoods in China, the period of time during which their personalities were molded, giving the reader a better sense of their true selves, since later in the book the daughters view their mothers in a different and unflattering light. Tan does this so the reader can see the stories behind both sides and so as not to judge either side unfairly. This section, titled "Feathers From a Thousand Li Away," is aptly named, since it describes the heritage of the mothers in China, a legacy that they wished to bestow on their daughters, as the little story in the beginning signifies. For many years, the mothers did not tell their daughters their stories until they were sure that their wayward offspring would listen, and by then, it is almost too late to make them understand their heritage that their mothers left behind, long ago, when they left China.


The second and third sections are about the daughters lives, and the vignettes in each section trace their personality growth and development. Through the eyes of the daughters, we can also see the continuation of the mothers stories, how they learned to cope in America. In these sections, Amy Tan explores the difficulties in growing up as a Chinese-American and the problems assimilating into modern society. The Chinese-American daughters try their best to become Americanized, at the same time casting off their heritage while their mothers watch on, dismayed. Social pressures to become like everyone else, and not to be different are what motivate the daughters to resent their nationality. Being Haitian and American I can definitely relate to this. I have also felt like sometime I do not belong around my classmates as Tan's character has. This is partly the reason why most of my friends are also Haitian American. We share the same culture, and language, and our parents are very similar and their ideas and beliefs.


In conclusion, Tan's The Joy Luck Club is a real, extraordinary piece on how other cultures that migrate to the United States tries to conserve their energy and how the offspring's of those immigrants feel.


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Thursday, May 14, 2020

DATA COLLECTION PAPER

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DATA COLLECTION PAPER


Statement of the Problem


This research project will investigate the market in the Northern Virginia area to sustain a new Fairfax Realty Incorporated real estate brokerage firm. Fairfax Realty has been in existence for 14 years and has expanded from one brokerage firm to 7 real estate brokerage locations and real estate settlement companies. The research will establish if is will be profitable to open more branches. The second consideration that this research will have is determining the best locations in the DC metropolitan.


Background information on the problem


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There is an interesting set of circumstances to consider when establishing the placement of a real estate brokerage branch. Not only, does there need to be a market for customers whom are seeking homeownership. There also has to be a pool of real estate agents that can sell the homes. There is steep competition to attract the top producers to sell for your branch.


The way in which Fairfax Realty has to court the most talented agents by being completely unique. Other real estate franchises charge ridiculous fees for everything from signs to administrative work. Fairfax Realty decided to charge no extra charges for anything.


Other real estate franchises require agents to perform desk duty on a rotating basis. This practice hinders one of the most valuable assets to any real estate agent flexibility. Fairfax Realty remedied this concern by hiring full time receptionists and administrative staff.


Other real estate franchises hold mandatory Tuesday sales meetings. Fairfax Realty agents have no mandatory meeting at all. All the sales support they need is given threw the Managing Brokers and for the most part these coaching sessions are one on one addressing the needs of specific transactions.


The Methodology of the Research


The data will be gathered using a variety of different avenues and by using the Multiple Listing Services, as well as, other computer software that is available only to licensed agents to perform the composites of each area.


The demographics of the buyers will be researched in formulating the proper marketing materials.


The surveys will be collected in a very similar way to the census. The questions on the surveys will be open and closed ended. The survey will be given face to face so that the information will be readily available for use. Responses to each item will be scored using a scaled method to make it easier to find correlations.


In areas were the populations speaks a certain language, there will be bilingual staff to assist. The surveys will be printed in a number of languages and dialects to accommodate the diversity in the Northern Virginian population.


Description of the population/sample


The research project will be conducted from January 00 to January 004. I believe that is it completely necessary to research for an entire year because real estate is so cyclic. The sample will consist of 50 residences from each county in Northern Virginia.


These homeowners and prospective homeowners data will be collected through a variety of different ways mainly by information obtained by Fairfax Realty, Inc., the US Department of Commerce, the Bureau of Census, HUD and the Housing Authority.The surveys will not go too deeply into detail. The main focus is are you going to buy or sell in the near future? If you have recently done so, what where the deciding factors went into how you choose an agent and a brokerage firm.


THE STRATEGY BEHIND DATA COLLECTION


My strategy is simplistic; it is to meet the needs of the homebuyers in the Northern Virginian area. The information that will be collected will be the primary source of reasoning in the next strategic business move, this why it is imperative that there is a number of various methods utilized in gathering information. I feel that there the real estate market is very understudied even though it is an essential staple the United States economy.


To me this means going out to the homes of past homebuyers and contacting prospective homebuyers. It is also critical to have bilingual surveyors that can speak comfortably with people from many different backgrounds.


I have decided to utilize other sources such as HUD and the Housing Authority to gather information this is important because the more unbiased the information the more useful. I am attempting to find out why homebuyers use brokerage firms in a natural state and when the questions/ atmosphere is too staged than the answer tend to follow a marked pattern.


It is not the intention of Fairfax Realty to create a situation that serves as a false go ahead to build an additional franchise but we want to look at the fact and make a decision based on the truth and what is best for the organization as a whole as well as the customers.


Dependent and Independent Variables descriptions


The independent variable is the homebuyer because home will be brought regardless to any other factors. The dependant variable is the brokerage firm/ realtor and all the things that those things encompass such as location, usefulness, etc.


DIVISION OF HOUSING-NEEDS ASSESSMENT


Website at www.ci.boulder.co.us/hshhs/Links/needs.htm


UNIVERSITY OF PHOENIX


website at ecampus.phoenix.edu


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Wednesday, May 13, 2020

Becoming Successful

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As a child, and as an adult, I have always been a little envious of child superstars. Wouldn't it be great to have all that money and fame as a child? Life would be so easy. I use to only dream something like that would happen to me. After reading F. Scott Fitzgerald's "Early Success" though, I began to change my mind. Maybe it wouldn't be so great to become a success at such an early age. I would miss out on so much.


Fitzgerald had dreams of becoming a successful writer. He struggled for a couple of years in jobs he didn't like just to make ends meet. Then almost overnight, at the young age of twenty-four, he became a success when his first novel was accepted to be published. Fitzgerald made a lot of money and even had people ask him for advice. He felt on top of the world; his dreams had come true. However, as time went on, the success lost its glamour. He no longer felt like he was being himself, for he had changed from an amateur into a professional writer. Fitzgerald realized that success "is a short and precious time - for when the mist rises in a few weeks, or a few months, one finds that the very best is over" (00). When his novel was published Fitzgerald exclaimed, "I had reached a stage of manic depressive insanity. Rage and bliss alternated hour by hour" (0). He was on an emotional roller coaster; but why? He had accomplished his dreams, hadn't he? To answer this question I began to take a look at my own life.


My dream was to go to college after I graduated high school and eventually become a child psychologist, but that is not what happened. Shortly after I graduated, I moved out on my own and worked hard to support myself. During this time, I had made some friends who lied to me and eventually used me. I had a lot to learn about the harsh world I lived in. I soon met my husband; we married and had two children. Neither my husband nor I had much money, so we had to struggle to meet our needs. I was a very impatient person and complained often about our situation. I soon went into a deep depression. Nothing was going the way I had planned. I felt hopeless. I couldn't even take care of my own children. My husband had to stay home from work many times to help with the children, and as a result he was laid off. At that point I hit rock bottom. Then an opportunity came for my husband to go to school and be retrained for a great career. Instead of being happy for him though, I was mad and jealous. I wanted to be the one to go to school, not him. It was also going to take him two years to finish school and get a job. I thought, two more years of struggling? I didn't think I could do it, but I had no choice.


Although those few years were the most difficult in my life, I learned to accept my situation, and I matured greatly. Patience was not one of my virtues, but as time went on, I discovered that if my family was going to succeed it was going to take time. We had to take many small steps and have a lot of patience to reach our goals. I eventually became happy for my husband, who was doing so well in school. My children were also teaching me coping skills I never knew I needed. The struggles I endured made me a stronger person and taught me the values in life. I had made the transformation from a child into an adult; I had become confident in who I was.


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Fitzgerald, however, looked back in his life and realized he was successful at too young of an age. He began to see that "The compensation of a very early success is a conviction that life is a romantic matter. In the best sense one stays young. When the primary objects of love and money could be taken for granted and a shaky eminence had lost its fascination" (0). Fitzgerald would often look back on his life, wistfully remembering himself as the young man who still had struggles and dreams to work for and accomplish. He felt empty, for he had no more dreams to live for.


Fitzgerald once said, "Premature success gives one an almost mystical conception of destiny as opposed to will power. The man who arrives young believes that he exercises his will because his star is shining. The man who only asserts himself at thirty has a balanced idea of what will power and fate have each contributed, the one who gets there at forty is liable to put the emphasis on will alone" (0). There are many lessons to be learned as people start life on their own, out of the comfort and shelter of their parents. When one becomes successful at a young age, there has not been a chance to learn the values of life. Making it through hardships is what forms a mature person. To me, being successful means being able to cope with the hand life has dealt and being content with it. Becoming successful at an older age allows one to apply the values and lessons that he or she has learned through out life. If I had gone to college right after high school, I might have missed the many lessons I've learned, and I'm sure I still have many more to learn for I am only twenty-four. These lessons and values are essential in one's life in order to be truly successful and to be able to enjoy what has been so hard earned.


7 words


Fitzgerald, F. Scott. "Early Success." Findings Readings for Critical Writing. Ed. Lewis Meyers. Lexington D.C. Heath, 16. 1-0.


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Tuesday, May 12, 2020

Ikea

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What type of organizational culture is most representative of IKEA family, Eiffel


Tower, guided missile or incubator?


-The type of organizational culture, which is most representative of IKEA, is family


culture. A family culture is characterized by a strong emphasis on hierarchy and


Cheap College Papers on Ikea


orientation to the person. I believe that family culture is most representative in IKEA


because of its leader and founder, Ingvar Kamprad, philosophy. Ingvar is viewed as a


caring parent and one who knows what is best for the personnel and the company as


whole, He implemented his philosophy of how to run the business in the simplest way


possible and that is why Ikea's management style is described as informal, open and


caring. What can be understood from these success factors is that Kamprad plays a big


role in the success of the company. He has always been the "center" of the business, and


will probably continue to be until he passes away. Komrad has provided economic


stability and career paths for his employees and the coming generations. Kamprad has


been involved in the company as a leader from the start. He has always been the front


figure for IKEA and is a very charismatic leader. In his business, he has been responsible


for the company's culture, so the presence of strength and character in him, is one of the


most significant factors in the development of the culture. Kamprad strong belief in his


tasks create a kind of magnetism to which followers are drawn.


. In what way has international culture proved to be a challenge for IKEA?


-International culture proved to be a challenge for Ikea because they were set on there


way of doing business. Komprad was set on his organizational culture philosophy, and


was not going to change it. According to the text book, one of Ikea's manager said, "


When we entered a new country we did things our way. The idea was to be Ikea


everywhere After all, our furniture is a cultural statement." Going international with that


kind of attitude toward other cultures proved the Ikea way to be wrong to a certain point.


For example Ikea had a difficult time in instituting their Ikea philosophy. Ikea found that


the Germans are very disciplined and precise. They do exactly what they are told by there


boss, and they need everything in writing. This was a challenge for Ikea, because part of


their philosophy was that employees should take responsibility for themselves, and they


don't need a manual or guide in order to do their work. While in France, the Ikea


management was perceived as weak or indecisive because of their informality philosophy


in the work place. The French are used to having formal rules and a strong hierarchy.


. What are the three things that Ikea had to learn in order to do business effectively


in the United States?


- Ikea had to first change its range of furniture's, because although they were


attracting business, the range of furniture was unsuited to the Americans standards. Some


examples of the poor furniture standards for the Americans are


ɨ Ikea's largest beds were five inches narrower than the king size beds that most


Americans preferred.


ɨ Ikea's sofa and armchair were too lightly designed for the Americans.


ɨ Ikea didn't offer any furniture suitable for home entertainment centers.


Another thing that Ikea learned in order to do business effectively was the realization of


the Americans need for convenience in Ikea's store. The Americans like the stores to be


big, with enough information to reduce any additional efforts on their part and to save


time. In order to accommodate the Americans, Ikea decided to change its store layout to


cater to the Americans need.


The third thing that Ikea had to change to do business effectively in the United States was


to grant more autonomy to the American country management. By doing so, the


management team had a little bit more flexibility in running the business effectively.


4. How well has the company been able to deal with the diversity issue? What else


does it still need to do?


Ikea has been able to make some change regarding diversity issues, but is still facing


a lot of challenges. For example Ikea has initiated an American performance review


procedures, which requires documenting the employees' performance, but the Swedish


management team is very uncomfortable with the idea. The Ikea corporation challenges


for diversity are opportunity for advancement, pay increases, and having a diverse


management team.


Many employees feel that there isn't any room for advancement in the company. It seems


that the corporation makes it very difficult for people to advance due to the requirements


they have. Most of the senior management are all Swedish, thus putting everyone else,


who is not Swedish, at a disadvantage for any promotions in the senior management


level. Due to this strict requirement, Ikea has lost many key managers in the United


States.


As far as the pay increases, after the performance reviews were initiated in the United


States, the Swedish management team still did not provide adequate compensation based


on merit. It seems the Swedish management teams are still stuck on the original


organizational culture philosophy of Komprad.


Ikea management team is composed primarily of Swedish origins. Ikea has been trying to


focus in increasing American managers in the US stores, in order to have a balanced


diverse team.


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