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"Nike is the largest sports and Fitness Company in the world." Known mainly its wide variety of sports shoes. But, where does it come from? How did it come about? What's the history behind the swoosh symbol? Questions like such are probably never thought of when the name Nike is mentioned but they will be answered here in this text.

The name Nike comes from the ancient winged Greek goddess who was actually named Nike. Nike was the goddess of victory according to Greek mythology. It is said that Nike sat aside Zeus who was the ruler of the Olympic pantheon, which is the dome or temple of gods in Olympus. Nike was a mystical force that symbolized victory. Nike was considered to be the force responsible for a victory in a battle. A Greek would say, "When we go to battle and win, we say it is Nike."

Like most things big or small, there is a start to it all. The man behind Nike's success is Philip Knight. He was born in Portland, Oakland on February 8, 18. Phil was associated with sports most of his life. Phil was a track runner at the University of Oregon where he also received a BBA in Accounting in 15. While attending Oregon, Phil and his track coach Bill Bowerman teamed up. Bill Bowerman had a vision for lighter, more durable racing shoes for his runners at the University of Oregon and Phil wanted to make a living without giving up his love for sports. Seeing that Bill wanted better quality shoes for his runners, Phil looked at the situation as a marketing opportunity and developed a strategy. He developed this strategy while taking a semester on how to start a small business. Eventually Phil took a trip to Japan in 16 where he scheduled an interview with a Japanese running shoe manufacturer. Tiger (Onitsuka) was the company. Knight showed interest in the company and they were willing to work with him. Blue Ribbon Sports was the name used to represent Phil's company. With Blue Ribbon sports officially being a company Bill and Knight would place orders for the Tiger running shoes and Knight would sell them out of his truck to local track runner at track meets. Soon Onitsuka Tigers started to show up on the feet of Americans. With Bowerman still having the desire to make more durable and comfortable shoes for his runners, he would use Tigers and find ways he can improve the quality of them. The only thing that was in the way of Bill capitalizing on his goal for the best running shoe was the idea that he would be benefiting another company and not Blue Ribbon Sports.

"By 164, Knight sold $8,000 worth of Tigers and placed orders for more." By the time Blue Ribbon Sports made $1 million in sales and Phil decided to change the name of the company and sell its own brand of shoes. Upon changing the name Phil and Bill also hired two track stars to help get things moving in a swell direction. Jeff Johnson who was one of Phil's track rivals at the University of Oregon and Steve Prefontaine who too was a runner at the University of Oregon. "Johnson joined Knight and Bowerman's Blue Ribbon Sports company as its first full-time employee, selling shoes out of the back of his van at high school track meets in 165. In 166 Johnson opens the company's first retail outlet in Santa Monica, California. Located in a small building at 107 Pico Blvd. Jeff give his outlet the name Nike to credit Phil and Bowerman. On the other hand Prefontaine was the first major athlete to wear Nike's during competition and actually had a part in the design of some of the earlier types of shoes. " In 17, with some persuasion by Knight and Bowerman, NIKE shoes were worn by some of the runners at the Olympic Trials."

The SWOOSH. Nike's deadly weapon. It appears on just about everything associated with Nike. You spot it on shoes, shirts, basketballs, billboards, TV, you see it everywhere. But, what is it? The Nike Swoosh symbol that represents the wing of the Greek Goddess of victory, Nike. A young lady created the symbol by the name of Caroline Davidson in 171. "Caroline Davidson was a student at Portland State University in advertising. She ran into Phil while he was teaching an accounting class. Phil hired Caroline to do some for his new company Nike and wanted her to create a logo for the company that can be placed on the side of a shoe that symbolized movement. In 171 the Swoosh symbol was created and sold to Phil for $5.

"Some thirty years later Nike is the largest sports and Fitness Company in the world. And, in my opinion the most popular. Just about everyone owns something by Nike. Associated with Nike are also some of the world greatest athletes. First you have the greatest; Michael Jordan who probably made Nike what it is today as far as popularity. I mean, his products are the most sought after on the market. You also have other great athletes like Tiger Woods, Ken Griffey Jr., Scottie Pippen, Deon Sanders, Cheryl Swoops, and many more that helped make Nike what it is today. The best sports and fitness company in the world.

"The trouble with America is not that we are making too many mistakes, but that we are making too few."

-Philip H. Knight

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